A Day spent with Mr. Shiv Khera

Last weekend was a Sunday Well spent! SK had organised for attending a one day session on "Stop Peddling; Start selling" conducted by Mr. Shiv Khera. Having a pure technical and managerial background, and some self help sales training, i found the session an enriching one. Mr. Shiv Khera exposed many hidden aspects of a sales process, which in his own lucid and dynamic way, made me have a re-look at Sales as a profession.

Some excerpts from the session: Who is not selling? A Mother selling an idea to her child, A Politician Selling himself to his vote-banks, A Lawyer selling his client's side to the judge...even ourselves, selling our skills to earn our livelihood...So, everyone ought to learn how to be a good salesman/woman.

He in a way instilled that Closing a sale is all that matters. The world rewards RESULTS, not EFFORTS. A Good idea would never work, if its not worked upon. Only hard work pays...

I mean, nothing new, but his delivery and conviction in himself make you sit up and see for yourself what are you missing or overlooking. One of his lines are : Sales is 90% conviction in the product/service you are selling, and 10% communication about it. Its the Enthusiasm that you have about your product/service that needs transfered in order to have an interested buyer. Unless you are enthusiastic about your product/service, you will never be able to transfer that enthusiasm.

He also went on to teach the AIDA process, the Feel-Felt-Found Formula, the power of open-ended and closed-ended questions and their placement during the sales process.

For those who have never attended his sessions before, I would strongly suggest to invest one day and the moolah to attend him. You would not end being a loser!

Memories of the session in digital pixels below...